PE-native
Nick owned pricing's contribution to portfolio returns as a VP on a software-focused PE firm's value creation team.
Hands-on
Senior-only work, done by the person you meet. Solutions are co-designed with key stakeholders throughout the process.
Bias to action
Recommendations are not an outcome. Full engagements include implementation support to help functional owners drive impact.
Nick has spent his career building pricing expertise from multiple angles: as a consultant at Simon-Kucher & Partners, as an operator inside Hinge Health's Business Operations & Strategy team through its pre-IPO growth, and for three and a half years on Serent Capital's value creation team, most recently as Vice President of Pricing & Product Marketing.
Valigned's approach comes directly from Nick's experience at Serent Capital, where he led 20+ monetization initiatives across the portfolio that drove more than $100M in equity value. He also built an investor's perspective, participating in 150+ Investment Committee meetings and supporting diligence on 10+ late-stage opportunities, several of which became platform investments.
Valigned exists to close two gaps:
Most pricing consultancies are built and priced for enterprise-scale engagements, which doesn't always work economically for lower-middle and middle-market companies.
Software companies have rushed to ship AI functionality without a real plan to monetize it. Many now need to rethink their revenue model.
Nick works as an embedded operator, building real relationships with functional owners. Full engagements include implementation support, so he can drive results alongside your team.
Enterprise Software
Financial Services
Healthcare
Cyber & IAM
Infrastructure & Dev Tools
Government & Public Safety
Human Capital Management
Legal
Life Sciences
Education
Procurement
Field Services
Hospitality
Automotive
and more
Most engagements start with a Monetization Diagnostic, which informs opportunity prioritization. All scopes are customized depending on the needs of the engagement. Timelines vary by scope, generally ranging from 4-12 weeks. Every engagement is fixed-fee against a defined deliverable set.
ASSESS
Monetization Diagnostic
Assessment of pricing & packaging opportunities prioritized by impact.
Competitive Pricing Intelligence
Capture live in-market pricing and packaging via secret shopping.
Pricing Diligence
Pricing power and upside assessment for deal teams.
EXECUTE
Execute engagements include implementation support.
Pricing Model Transition
Rebuild the pricing structure around alternative metrics, with migration plan.
New Product & AI Monetization
Willingness-to-pay and GTM plan for new functionality that drives growth.
Post-Merger Pricing Integration
Unify pricing and packaging to enable the cross-sell motion post-close.
Packaging & Bundling Design
Tiers and bundles redesigned to sharpen differentiation and upsell.
Price Level Optimization
Embedded pricing opportunity across the install base and new logo reset.
Payments Monetization Strategy
Processing economics (card, ACH) evaluated alongside software pricing.
Whether you’re evaluating a live monetization challenge inside a portfolio company or assessing pricing power ahead of a deal, I’d like to hear about it. Book a time directly, or send a note to nick.stailey@valigned.co and I’ll be in touch.
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